Best Seller
Malai Gurbandi Giri
Cream-toned Afghan kernels with a soft, milky character — the household favourite that has driven the brand for decades.
250g · 500g · Wholesale cartons
About SS Lucky
A family business, rooted in Khari Baoli.
SS Lucky was founded in 1992 by Mr. Swaran Singh as a sole proprietorship in Khari Baoli, at the heart of Delhi's dry-fruit trade.
But our family's connection to the market began earlier.
Mr. Swaran Singh's father, Late Mr. Sukha Singh Ji, worked as a broker in the Khari Baoli dry-fruit trade. Through his work in the market, he introduced his son to the trade and gave him his first connection to the people, products and workings of the business.
That experience became the foundation on which SS Lucky was built.
In 1992, Swaran Singh started SS Lucky as an independent trading business in Khari Baoli. He built the business around the things he had learned from the market: understanding the product, knowing the grades, sourcing carefully and building relationships with retailers.
What began as a trading business grew steadily through repeat business and relationships built over time.
As the business developed, SS Lucky began putting a name behind its products. At a time when much of the market was still trading in unbranded sacks, the business introduced its own branded packaging, giving retailers and customers a product they could recognise and return to.
The business also developed a defined approach to grading, sorting and maintaining consistency across consignments. These practices became part of how SS Lucky worked with retailers and how the business built its reputation in the trade.
But the business was never only about the products.
Over the years, SS Lucky grew through the people around it — employees who stayed, retailers who returned and relationships that continued from one generation to the next.
For many years, the business operated without a significant digital presence. It grew in the traditional way of Khari Baoli: through the trade, recommendations, repeat business and relationships built over time.
Today, the third generation is actively involved in SS Lucky.
The market has changed considerably since 1992. Customers discover products differently, retailers operate differently and businesses need to be accessible beyond the physical lanes of Khari Baoli.
The role of the third generation is not to change the foundations of the business.
It is to take them forward.
This website is part of that next chapter — making it easier for retailers to discover and work with SS Lucky, while giving customers across India a way to understand our products, learn about Lucky Gurbandi and find a retailer closer to home when they need smaller quantities.
The business remains rooted in Khari Baoli, with the same family behind it and the same focus on the products, people and relationships that built SS Lucky.
Three generations later, the business continues to move forward — with its roots firmly in Khari Baoli.
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Team Members
The people who run the house day to day
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Retailers Supplied
Counters we work with across India
$0.0M+
Annual Turnover
Grown steadily since 1992
